Commercials
Brand campaigns and commercials shot with the same judgement as a piece of cinema: first you decide what you want to say and what it should look like, then you build the machine that gets you there.
We work with brands that need an image built to last — not a video to fill a posting calendar. And there is no good version and cut-down version: some projects are solved in a day with a small crew and some need a full shoot, and it is the idea that decides which.
What we shoot, and at what scale
Brand campaign
The piece that sets how a brand looks for a whole season: concept, art direction, casting and a staging that then governs everything else — social cutdowns, graphics, in-store.
Product spot
An object filmed the way a character is filmed. Lenses, light and movement in service of one idea, finished to a level that holds up on a big screen and not only in a feed.
High-end spaces
Luxury real estate and hospitality: architecture, materials and natural light shot patiently. The route through a space is built in the shot list, not rescued in the edit.
Compact format
A small, tightly directed set-up: one location or our own studio, essential crew, and a shooting plan closed before the day starts. It is the natural scale for product, spaces and campaign pieces that need no casting and no set build.
Full-scale format
When the idea asks for more: casting, art direction with a build, several locations, consecutive shooting days and a crew sized for it. What changes is the size of the production and the calendar — not the judgement behind the directing, the lighting and the edit.
Brand work
Where this comes from
This team comes from film and from music, not from catalogue advertising. That is why a commercial is prepared the way a shoot is prepared — shot list, references, lighting plan — and why the result looks closer to an authored piece than to a corporate video.
You can see it in film production and in music videos and artists.
Who it's for